Bridging Business Goals and User Reality
Strategic UX consulting for organizations where alignment between product and people is what stands between good intentions and real results.
What Bellerose XD Does
Products and services work best when they are built around the people who use them. But in complex organizations, that alignment is harder to maintain than it seems, and when it breaks down, the gap between what a product does and what users actually need can be difficult to see from the inside.
Bellerose XD helps organizations find that gap, understand it, and close it. Through research, UX and service design, and design thinking facilitation, we bring clarity to complex product and service challenges — particularly in defense, financial services, and regulated public sector environments — in French, English, and Brazilian Portuguese.
Services
Five practice areas, applied where you need them — independently or in combination.
Strategic UX Advisory
Bridging business strategy and user reality for organizations that need a senior thinking partner, not just execution. Particularly valuable during product transitions, new service launches, or when a well-resourced product is underperforming with its users. Includes human factors and operator-centered design work for complex systems and regulated environments.
UX Research
Qualitative and quantitative research that surfaces what users actually experience — not just what they say they want. From discovery sprints to longitudinal studies, adapted to your timeline and context.
Design Thinking Facilitation
Structured workshops and design sprints that help teams move from complex problems to concrete, testable ideas. Facilitated in person or remotely, in any of our three working languages.
UX and Product Design
From interaction design to full product flows, grounded in research and aligned with business goals. Built to work for real users in real contexts.
Service Design
When the experience extends beyond the product — mapping journeys, identifying friction, and designing for the full ecosystem of your service.
What we work on
Defense and aerospace systems
Interface design for systems where operator errors carry real consequences. We apply human factors principles alongside user-centered methods, and work in project environments that require security awareness — in defense, aerospace, and regulated industrial contexts.
Explore →Financial services and regulated products
From account onboarding to complex advisory tools, we help financial institutions build products their users can understand and trust. Experience includes credit unions, insurance, and investment platforms navigating regulatory constraints without sacrificing usability.
Explore →Products at a strategic inflection point
When an organization needs to rethink how it delivers value — not just refine what exists — we bring structure to the ambiguity. Strategic UX connects user reality to business direction before major commitments are made.
Explore →Cross-functional alignment
Complex decisions rarely fail because the answer was wrong — they fail because the right people couldn't reach it together. We design and facilitate workshops that move groups from competing assumptions to a shared, workable direction.
Explore →Organizations that have trusted Bellerose XD with their most complex UX and service design challenges.
Selected Work
Curateur Public du Québec
Personae and journey map creation for citizens, employees and partners in the assistance measure
When Satisfaction Scores Hide the Real Problem: A Service Research Study for the Curateur Public du Québec.
Thales Digital Solutions
Worth a Thousand Sources: UX for Continental Defence
UX design for a DRDC IDEaS continental defence project; interaction design and user testing for a network management interface in constrained edge computing environments.
Centre de services scolaire des découvreurs
Workshop facilitation with the populations of the Centre de services scolaires des découvreurs
In order to implement a commitment to success plan (plan d’engagement vers la réussite), the Centre de services scolaires des découvreurs (CSSD) needed to survey its population in order to determine the various issues perceived by its staff.
Thales Digital Solutions
Pattern of Life: Designing Threat Visualization for Continental Defence
UX research and conceptual design for DRDC pattern of life visualization, developing interaction concepts for threat anticipation and evaluation in continental defence contexts.
Insights
UX Was Never Just About Interfaces. Here’s What Happened.
I did not know the term “UX design” when I started my Master’s in Interaction Design at Université Laval (called Multimedia Design at the time). What drew me in was something Éric Kavanagh, the program director, said to me before submitting my application: it is design with a capital D. We are here to solve ill-defined problems.
The Nacirema Effect: What Living in Brazil Taught Me About Consulting
In 1956, anthropologist Horace Miner published a study of a North American tribe called the Nacirema. He described their daily rituals in clinical anthropological terms: shrines found in every home where people perform elaborate mouth rites, medicine men consulted for mysterious ailments, and painful ceremonies endured in the name of beauty. The paper was published in a serious academic journal and read as a genuine ethnographic study.
It takes a moment to realize: Nacirema is American spelled backwards. Miner was describing us. We just couldn’t recognize ourselves. That paper has stayed with me for years. Because it captures something I experienced firsthand — not as a thought experiment, but as a lived reality.
Beyond Wants: Designing for Human Flourishing
When Line 4 of the São Paulo Metro introduced its SIIM system, nobody had asked for it. Each of the eleven stations on the Yellow Line now has its own musical composition, developed in partnership with conductor Gil Jardim and personalized based on the character of each station’s surrounding neighborhood. When the doors open, the music plays.