Website Information Architecture and Organization for the Régie des alcools, des courses et des jeux

Details

To support the redesign of their website and better serve their diverse clientele, we collaborated with the Régie to develop a new site structure and information architecture. Our process began with a comprehensive inventory of the website’s content, followed by a card-sorting activity involving 22 participants from six distinct client groups.
Using insights gained from this exercise, we developed a global information architecture and created a new site hierarchy. To validate this structure, we built an information prototype designed to test the logical flow of the new page hierarchy. This prototype was tested with six participants, all of whom confirmed that the updated information structure was more intuitive and user-friendly.
This project ensures a redesigned website that aligns more closely with user needs, improving accessibility and navigation for all client groups.